Naming is powerful. It imputes meaning. Something to be taken with serious consideration. That's rarely the case, of course. Branding. Marketing. The Big Lie. It makes it feel shiny and new like a luxury automobile carrying more cameras and compute power than the Apollo 11 lunar lander, or a pasta maker that's also a juicer, or an ointment that makes you look like you're fourteen years old again. Do those side-by-side photos really look different to you?
When did people become so resistant to facts?
Like… Always? I see you, Galileo.
